You're Good at What You Do.
Your Sales Process Should Be Too.
You built your business with your hands, your reputation, and more early mornings than you can count. You do good work. You show up. You deliver. So why are you still leaving money on the table after every estimate?
For most contractors and home service businesses, the answer is one of two things: the marketing is broken, so the right leads never show up in the first place, or the sales process is broken, so the leads that do show up do not turn into jobs. Either way, money is leaking out the back of your business every single week, and most owners do not even know exactly where. Legacy Sales Engineering fixes both. We are a sales training and digital marketing firm built specifically for contractors and home service businesses. Not for restaurants. Not for retail. Not for software startups. For the guy who knocks on doors, sits at dining room tables, and needs to close the job to pay his crew on Friday.
Your Marketing Is Either Broken, Non-Existent, or Doing a Great Job for Your Competitor.
Here is what happens when a homeowner needs a roofer, an HVAC tech, a flooring installer, or a window replacement company. They open Google. They look at the first few results. They pick whoever shows up, looks credible, and has reviews. They call. The job gets sold.
If your business is not in those first results, that call went to someone else. Not because they are better than you. Because they showed up and you did not.
Most contractors are running their marketing on word of mouth, a Facebook page they post on when they remember, and a website that was built by a cousin in 2019. That is not a marketing strategy. That is hope, and hope is not a business plan.
The good news: this is fixable. And once it is fixed, it runs without you babysitting it every day.
And If You Are Getting Leads, Are You Actually Closing Them?
Most contractors are great at the work. The tool belt, the truck, the crew, the craft. That part they have dialed in. The part that does not come naturally, because nobody ever taught it, is what happens in the living room when the homeowner says they need to think about it.
In-home sales is a skill. It is learnable. And without it, you are leaving a significant amount of money on the table every single week on estimates you already paid to generate.
No judgment here. Shawn Derrick spent years learning this the same way most tradesmen do: the hard way. The difference is he turned it into a system, and that system has generated over $500 million in revenue for the organizations he has built and trained. He now teaches that system specifically to contractors and home service businesses because it is the industry he knows, the industry he still operates in, and the industry that needs it most.
Shawn Has Sat at That Dining Room Table. Probably a Few Thousand Times.
Shawn Derrick is not a marketing guy who read a book about sales. He is a salesman who built a career out of closing in-home deals across some of the most competitive residential markets in the country: solar, roofing, water filtration, windows, doors, flooring, siding, and remodeling.
He has built sales organizations from zero to multi-million dollar annual production. He helped build one of the largest solar markets in Florida for a national company, accounting for 20 percent of the organization’s entire evaluation. He has trained, managed, and coached sales teams across a range of industries, and the methodology he developed is now the foundation of every training program and client system Legacy Sales Engineering delivers.
He is also still doing it. Right now. Today. Shawn is an active operator at Lot Patrols, a lawn care and property maintenance company in Ocala, Florida, and at Ocala Detailing, a mobile detailing business serving Central Florida. He is not teaching from a theory. He is running a business with the same challenges, the same customer objections, and the same market pressures his clients face every day.
That is not something you find at a typical marketing agency.
Why do so many contractor brands look the same?
Because most of them were assembled off the same short menu. A house silhouette. A swoosh. A flame or a droplet depending on the trade. Bold blue with a red accent. A name built from a first name plus the service, which is how one market ends up with three companies whose trucks are indistinguishable at a stoplight. Nobody chose that. It is what happens when every piece gets decided separately, by a different vendor, with nothing written down between them. A brand worth paying for does the opposite. It picks a lane and commits: a mark that is recognizable in one color at small size, a palette narrow enough that people learn it, one display face and one text face, and a name that is not fighting the two companies listed above it. Here is what that looks like once it is written down. This one is ours.
Numbers Speak
NationalCoverage
Here Is Exactly What Working With Us Looks Like.
We Look at What You Have.
Free evaluation. No sales pitch. We look at where your leads are coming from, what is happening to them after they arrive, how your team is handling consultations, and where the gaps are. Most contractors walk away from this call with two or three things they can fix immediately, whether they hire us or not. That is intentional.
We Build What You Are Missing.
Depending on what your business needs, that might be a website that actually shows up on Google and converts visitors into calls. It might be a CRM that follows up with every lead automatically so nothing falls through the cracks. It might be sales training for you and your team so consultations stop ending with ‘I’ll think about it.’ Usually it is a combination. We build it, set it up, and make sure it runs.
You Stop Leaving Money on the Table.
More leads come in. More of them get followed up instantly. More consultations close. Completed jobs turn into reviews. Reviews bring more leads. The machine runs. You get to focus on doing the work you built this business to do instead of chasing every piece of the business development puzzle by yourself at 9pm.
Two Ways We Work With Contractors.
Sales Training and Coaching
If your team is sitting in living rooms and not closing what they should be closing, this is where we start. Shawn works directly with your people using the Solution Based Questions methodology, the same framework used by the top in-home sales organizations in the country. Available as team training sessions, weekly one-on-one coaching, or keynote presentations for your organization or association. No scripts that sound like scripts. No manipulation tactics. Just a structured, repeatable sales process that respects the homeowner and closes more jobs.
Done-For-You Digital Marketing
If you do not have time to manage a website, run ads, post on social media, follow up with leads, and build a CRM on top of everything else you are already doing, you are not alone. That is why we built a full done-for-you marketing operation specifically for contractors. Website, SEO, social media, ads, reputation management, CRM, lead engagement, AI voice receptionist, managed phones. Every piece of the front-end marketing system, built and managed for you.
Want the Whole Thing Done for You? That Is The Full Stack.
The Full Stack is our all-in-one managed marketing plan for contractors who are ready to hand off the entire operation and focus on running their business. One monthly retainer. Your website, SEO, social media, ad management, graphic design, and custom CRM, all handled by our team. $4,995 per month. 24-month agreement. You control your ad spend separately. We onboard two new clients per month. If you are ready to hand off your marketing operation, the waitlist is open now. The sooner you are on it, the shorter your wait.
There Is a Third Way to Work With Us.
Not every contractor is ready to hand off their entire marketing operation. Not every business owner needs weekly one-on-one coaching. But almost every entrepreneur we talk to is dealing with the same thing underneath all of it: they are building this alone, and the isolation of running a business is heavier than anyone talks about.
The Legacy Builder Mastermind is a community for entrepreneurs who want to grow their business, sharpen their sales process, and build something worth leaving behind. Led by Shawn and Emily Derrick, the group meets twice a week for live calls that cover business systems, sales strategy, leadership, mindset, and the personal side of building a business without losing everything else that matters.
Monday nights, members dig into sales and marketing strategy, share real problems from their real businesses, and get the kind of direct feedback you only get from people who have actually sat across from a homeowner and closed a deal. Wednesday mornings, the community works through a book together, chapter by chapter, applying it to business and life in a format that holds people accountable and keeps the momentum going.
Every membership includes WeekendCRM, a GoHighLevel-powered platform that gives members the tools to manage leads, automate follow-up, and run their business operations without needing to hire a tech team to figure it out.
Shawn did not grow up with everything handed to him. He built his life, his businesses, and his family from scratch on the same principles he teaches inside the community. He and Emily have been married for over 18 years and are raising six kids, four of whom they adopted. Legacy Builder is not a brand. It is how they actually live. If you want to be around people who are serious about building something that outlasts them, this is that community.
The Numbers That Actually Matter in This Industry.
25 years of in-home sales across roofing, solar, water filtration, flooring, windows, doors, siding, and remodeling.
Over $500 million in personal and team revenue across the organizations Shawn has built, managed, and trained.
Built one of the largest solar markets in Florida for a national organization, representing 20 percent of their total company evaluation.
Multiple sales organizations scaled from zero to multi-million dollar annual production.
Currently operating two active businesses in the trades: Lot Patrols (lawn care and property maintenance, Ocala, FL) and Ocala Detailing (mobile detailing, Central Florida).
What Contractors Are Saying.
Always Fire & Gas, Ocala, FL
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Trident Pool Solutions, Ocala, FL
He has already been extremely helpful and insightful when it comes to marketing and digital footprints. His knowledge and expertise of his field is unmatched.
'I Can't Afford It Right Now.'
Fair. Money is real and budgets are real. Here is the other side of that math: every week you run estimates that do not close, every lead that goes cold because nobody followed up fast enough, and every month your competitor outranks you on Google is revenue you already lost. You just did not get an invoice for it.
We are not the right fit for every business at every stage and we will tell you that honestly on the evaluation call. But if your sales process has holes in it or your marketing is not producing, the cost of fixing it is almost always less than the cost of leaving it broken.
The Two Reasons Most Contractors Do Not Move Forward, and the Honest Answer to Both.
'I'm Too Busy. I Don't Have Time for One More Thing.'
That is exactly the problem. When the owner is the marketing department, the sales trainer, the follow-up system, and the closer, the business is not a business. It is a job that happens to have a company name on the truck.
The Full Stack and our automation systems are specifically built for this situation. Leads get followed up in seconds automatically. Reviews get requested after every completed job without you lifting a finger. Social media gets handled. The website works while you are on the roof. You get your time back. That is the whole point.
Stop Selling. Start Solving.
Zig Ziglar said it best: you can have everything in life you want if you will just help enough people get what they want. That is not just a motivational quote. It is the operating principle behind every sales training program and every marketing system Legacy Sales Engineering builds.
The contractors who win long-term are not the most aggressive closers. They are the ones who show up prepared, ask the right questions, understand what the homeowner actually needs, and position their work as the solution to a problem the customer already knows they have. When you sell that way, you do not just close the job. You close the referral, the review, and the repeat call three years later.
That is the kind of business we help you build.
If Your Sales Process Has a Leak, We Will Find It.
The free evaluation is 30 minutes. We look at your leads, your follow-up, your sales process, and your digital presence. You walk away knowing exactly where the money is going that should be staying in your business. No pitch. No pressure. Just a straight conversation with someone who has been in your position and figured out how to fix it.
Or Give Us a Call At
352-612-3327
We built this specifically for contractors and home service businesses, and that is the only market we serve. Shawn Derrick spent 25 years selling in-home across roofing, solar, flooring, windows, water filtration, and remodeling. He currently operates two active businesses in the trades. Every training program, every marketing system, and every coaching session is built around the in-home sales environment that contractors work in every day.
We work with any home service or trades business that sells directly to homeowners. That includes roofing, HVAC, flooring, windows and doors, pest control, lawn care, cleaning services, painting, plumbing, electrical, solar, water treatment, remodeling, and similar trades. If your business involves an in-home consultation and a significant purchase decision, we know that sales environment and we can help.
The Full Stack is our all-in-one managed marketing plan for contractors who want to hand off the entire operation. For $4,995 per month on a 24-month agreement, we build and manage your website, SEO, social media, ad campaigns, graphic design, and CRM. What makes it different is that it is built by people who understand trades sales, not just digital marketing. Ad spend is yours and billed separately. We onboard two new clients per month. The waitlist is open now.
Sales training shows up fastest, usually within the first 30 to 60 days as your team starts running a real process on consultations. Lead engagement automation and CRM setup produce immediate improvement in follow-up speed. SEO and organic content build over 90 to 180 days. New websites run 60 to 90 days to build and launch. We will give you a straight timeline on the evaluation call based on what your business actually needs.
Every service is available on its own. Sales training, one-on-one coaching, website development, SEO, social media management, CRM setup, lead engagement, ad management: all available as standalone engagements. The Full Stack is there for contractors who want the whole thing handled. But plenty of clients start with one service and build from there. We will tell you what makes the most sense for your situation on the evaluation call.
We are based in Hawthorne, Florida. Sales training and coaching are available virtually and in-person anywhere in the country. Digital marketing and managed services serve contractors nationwide. We have deep familiarity with the Florida market including Ocala, Gainesville, The Villages, Tampa, Orlando, and Jacksonville, but our systems work in any local market and we have trained contractors across multiple states.
Let's Talk About Your Business. Straight Talk, No Pitch.
Call, text, or book a time online. The evaluation is free, it takes about 30 minutes, and you will leave with a clear picture of what is working, what is not, and what it would take to fix the parts that are not. Whether you hire us or not, that is worth 30 minutes of your day.
Call or text
(352) 612-3327
Hours
Mon–Sat, 9am–8pm
Based in
Hawthorne, FLServing contractors nationwide
Booking
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Gus Blanco
Complete Dryer Vent Services, Ocala, FL