Resources
Free Sales Resources for Contractors.
Twenty-five years of sitting at kitchen tables, put into a guide you can read tonight, a podcast for the drive between calls, and a blog we are writing in the open.
Legacy Sales Engineering publishes free sales resources for contractors and home service business owners. The library has three parts: the Solution Based Selling Guide, delivered by email at no cost, The Sales Process Podcast hosted by founder Shawn Derrick on Apple Podcasts, and a blog covering sales process, marketing, and business growth for the trades.
Start where the problem actually is.
Most owners who land here are not after a library card. They want one thing fixed: the lead that went quiet, the ninety minute consultation that ended in “let me talk to my wife,” the good month followed by a dead one. So here is the honest routing: three resources, three different jobs. Take the one that matches this week.
Pick the one that fits how you learn.
All three are free, each stands on its own, and none of them require a call with anybody.
Something you can use on Thursday's appointment
The Solution Based Selling Guide walks the question framework end to end: how to open so the homeowner relaxes and talks, the questions that surface what they actually need, and how to spot which of the four buyer types you are sitting with.
Ask for it and it goes to your inbox. No card, no call.
For the windshield time between calls
The Sales Process Podcast is Shawn solo, no guests and no banter, working through the seven-step in-home process and what decides how well it runs: brand authority, follow-up, product knowledge, and where AI actually helps a contractor.
The catalog is live on Apple Podcasts. The show is on hiatus while the next season is built, so start at episode one.
The long-form, being written now
Straight with you: the blog is new and the articles are still being written. There is no back catalog pretending otherwise.
Five categories are mapped: sales process, digital marketing, GoHighLevel and tech, business growth, and mindset and leadership. Say the word on the blog page and you will hear when articles land.
Giving the framework away is the point.
The mission here is four words: Stop Selling. Start Solving. A contractor who runs a real process closes more of what he already quotes and leaves homeowners better than he found them. That beats a gated PDF.
So the frameworks are not the product. Running them on every consultation, with somebody watching your actual appointments, is the product. Read the guide, listen to the show, and decide for yourself.
What a guide cannot do for you.
Reading is not running. A guide cannot sit in on your consultation, hear the sentence where you lost the homeowner, or rebuild your follow-up around how your trade behaves.
When you want to close that gap, there are three doors. Training and coaching works on the selling itself, one on one or with your whole team. The Full Stack is the engagement where we run your website, marketing, CRM and lead follow-up as one engine, at $4,995 per month on a twelve month agreement that renews for a further twelve, with two client seats opening each month and a waitlist for everyone else. Legacy Builders Mastermind is the accountability room for owners who want the reps of building alongside other people.
All three start with a free sales evaluation. If you do not need us yet, that is what you will hear.
Common questions about the resources.
Do any of these resources cost money?
No. The guide, the podcast and the blog are all free, and none of them ask for a credit card. The guide asks for a name and an email so we know where to send it. Everything else is open.
How do I get the Solution Based Selling Guide?
Request it from the downloads page and it goes to the email address you give us. It is written to be read on a phone between appointments, or printed for the people running your consultations.
Where can I listen to The Sales Process Podcast?
The catalog is live on Apple Podcasts and linked from the podcast page. The show is on hiatus while the next season is developed, so new episodes are not dropping right now.
Are there articles on the blog yet?
The blog is still being built out, and we would rather tell you that than pad it with filler. The five categories are mapped and the writing is underway. Ask to be notified from the blog page.
Who are these resources written for?
Contractors and home service business owners who sell directly to homeowners, plus the reps and team leads running those appointments. If your work involves an in-home consultation and a real purchase decision, this is for you.
Free gets you started. A call gets you further.
Bring us the process you run today and we will tell you where it is losing you jobs. No charge, no obligation.