Chimney, fireplace and gas marketing
Chimney and Fireplace Marketing That Fills the Calendar Before the First Cold Snap
Every fall the phones ring at once. Homeowners want a sweep before the first fire, a gas fireplace that works for the holidays, or an answer about the smell coming from the firebox. The chimney, fireplace and gas companies that grow answer every one of those calls, book them fast and turn inspections into the repair and install work that pays the bills. We build and run that system with you.
Thirty minutes, no pitch deck. If marketing isn’t your problem, we’ll tell you.
Chimney and fireplace marketing is everything that gets a homeowner to call your company about a sweep, inspection, repair or fireplace install, and everything that happens after they do: local SEO, Google Ads and Local Services Ads, reviews, a website that books, fast lead response and technicians who can explain what they find. Legacy Sales Engineering runs that whole path for chimney, fireplace and gas companies in Florida and nationwide.
Why do chimney and fireplace companies lose so many of the calls they already get?
Demand in this trade arrives in a wave. Homeowners think about the chimney when the weather turns, and the risk follows the same calendar: NFPA reports that 46 percent of home heating equipment fires happen between December and February. So everyone calls in the same few weeks of fall, all wanting the same Saturday. Invoca’s call data shows about 27 percent of calls to home services companies go unanswered, and fewer than 3 percent of callers sent to voicemail leave a message. In a rush month, that is a full schedule of sweeps going to whoever picked up.
Then comes the second leak. A technician finds a cracked flue tile, a failing damper or a gas insert past its life, writes it on the ticket and leaves. Nobody follows up, the homeowner forgets until next fall, and the repair goes to another company. The sweep paid for the truck roll. The repair and install work was the profit, and it walked away. Nobody owns the path from the first call to the finished job, so nobody fixes it.
Sources: NFPA Home Heating Fires report (2019 to 2023 annual average); U.S. Fire Administration, Heating Fires in Residential Buildings (2017 to 2019); Invoca home services call data (2024).
What does chimney and fireplace marketing from Legacy Sales Engineering include?
We build and run the pieces of your growth system in the order that makes money fastest, and we connect every one of them to your CRM so you can see which dollars turned into sweeps, repairs and installs.
Growth for most chimney, fireplace and gas companies comes from three places: more of the right calls, more of those calls booked before the rush fills the calendar, and more inspections that turn into repair and install work. Improving all three a little beats doubling your ad budget. See how The Full Stack puts them together.
01Local SEO and your Google Business Profile
Service area pages for the towns you want, a profile with real job photos and fresh reviews, and plain answers to what homeowners ask AI search tools about sweeping schedules, smoke smells and gas logs. More on local SEO.
02Google Ads and Local Services Ads
Sweep and inspection, repair, and fireplace or insert install campaigns built separately, with budgets that rise before the fall rush and pull back in the off season. More on ad management.
03A website that books the appointment
Online booking for sweeps and inspections, clear service descriptions, fireplace and insert galleries, and financing where it applies, built to load fast on a phone. More on website development.
04Reviews that mention the work
Automated review requests after every visit, coached to mention the service and the town, so the next homeowner sees a sweep, a relining job or a gas insert from their own area. More on reputation management.
05Speed to lead in the rush
Web forms, missed calls and LSA messages get a response in seconds through text and AI voice, including the week everyone lights their first fire. More on lead engagement.
06A CRM that remembers every finding
WeekendCRM tracks every inspection finding and open repair estimate, follows up automatically and sends annual sweep reminders, so this year's inspection becomes next spring's repair. More on our custom CRM.
07Technicians who can explain what they find
The same training on our chimney and fireplace sales training page, so inspection findings turn into approved repairs and installs instead of notes on a ticket.
What makes chimney, fireplace and gas marketing different?
Safety calls need fast, calm answers
A homeowner who smells gas near the fireplace or sees smoke backing into the room is not comparing websites. They want someone who picks up, tells them what to do right now and books a visit. Your ads, your phone answering and your site all have to handle that call first, with a clear safety message and a fast booking path. The company that answers well earns the repair and often the install that follows.
The inspection is where the money is
Sweeps and inspections are how most customers find you, but the larger work comes after: relining, masonry and crown repair, dampers, and fireplace and gas insert installs. Marketing that only counts sweep bookings misses most of the revenue. We track each lead from the first call to the repair or install it produced, so you can see which channels bring customers who come back for bigger work.
How do you market a chimney and fireplace company through the off season?
Book the fall before it arrives
The fall rush is predictable, so the scheduling should be too. We run early booking campaigns in late summer, send sweep reminders to past customers and fill the calendar before the first cold week. Your technicians spend the rush doing work instead of your office spending it apologizing for a three-week wait.
Sell installs and repairs when it is quiet
Spring and summer are when masonry, relining and fireplace or insert installs are easiest to schedule. We use the slow months to work the open estimates and inspection findings already in your CRM, and to run install campaigns to homeowners planning for next winter. The cheapest job you will sell all year is the repair you already found.
How is this different from a typical chimney marketing agency?
Plenty of good agencies run home services ads well, and some companies only need that. Here is the honest difference, so you can pick the right fit.
| Legacy Sales Engineering | Typical chimney marketing agency | |
|---|---|---|
| What gets measured | Signed work, close rate and revenue by source | Clicks, impressions and lead counts |
| Who answers the lead | Speed-to-lead system and AI voice, day and night | Your office, whenever someone is free |
| Sales training | Included: we train the technicians and install consultants who run the appointments | Outside what they do |
| CRM and follow-up | WeekendCRM built and run for you | Leads sent to an inbox |
| Seasonal planning | Booking, budgets and offers planned around the fall rush | The same campaigns all year |
| Straight answers | We tell you when the problem is not marketing | More spend is the usual answer |
How does a chimney and fireplace marketing engagement start?
We audit the whole path
A free thirty-minute evaluation, then a look at your ads, profile, website, call answer rate, CRM and close rate by lead source. You see where the money is leaking before we touch a campaign.
We fix the biggest leak first
Usually that is missed calls in the rush or inspection findings nobody follows up on, because fixing it costs nothing in new ad spend. Then we tune the campaigns, the profile and the site so new leads land in a system that can handle them.
We grow what's working
Monthly reporting on booked sweeps, repairs, installs and revenue by source, not just clicks. Budget moves toward the channels that produce paying work, and we tell you plainly when to spend more and when to hold.
What does it cost to keep marketing the way you are?
Take an example company that gets 400 calls in a busy fall month. If 27 percent go unanswered, that is 108 homeowners who wanted a sweep, an inspection or a fireplace that works and never reached anyone, and fewer than 3 percent of them will leave a voicemail. Fixing the answer rate alone puts them on your schedule without another dollar in ads. This is example arithmetic, not a client result. Leave it alone and every fall you pay for the rush and hand part of it to the company down the road.
What it looks like done right
Every call gets answered or returned in seconds, even in the rush.
The fall calendar fills before the first cold week.
Inspection findings turn into scheduled repairs and installs.
You know which channel produced each job and what it was worth.
Who will be running your chimney and fireplace marketing?
Shawn Derrick founded Legacy Sales Engineering after 25 years in sales, much of it in customers’ homes. He has trained and overseen sales teams that generated more than $500 million in revenue across solar, roofing, windows, home security and remodeling. He built the marketing side of the company after watching too many good leads die before anyone sold them. Your marketing, CRM and sales process are run by one team that answers to one number: finished jobs.
Is our chimney and fireplace marketing the right fit for your company?
It is probably a good fit if
- You sweep, inspect, repair and install, and want more of the repair and install side
- You spend on ads or LSA and can’t tie it to finished jobs
- Calls go unanswered in the fall rush or after hours
- You’re ready to track inspections and open estimates in a CRM
It is not the right first move if
- You can’t answer the calls you already get. Start with speed to lead and phones before buying more leads.
- You want the cheapest possible leads without changing anything else. We are probably not the right agency, and we will say so on the call.
Chimney and fireplace marketing questions owners ask before they hire
What does a chimney and fireplace marketing agency do?
It brings homeowners who need sweeps, inspections, repairs and fireplace or gas insert installs to your company, usually through local SEO, Google Ads, Local Services Ads and a website built to book. Ours also handles what happens after the lead arrives: response speed, CRM follow-up and the training that turns inspection findings into approved work.
When should a chimney company start its fall marketing?
Before homeowners start calling. Early booking offers and past-customer sweep reminders work best in late summer, while the schedule still has room. By the first cold week, most of the season's appointments are already spoken for, and new ad spend mostly buys calls you cannot fit on the calendar.
Are Google Local Services Ads worth it for chimney companies?
For most chimney and fireplace companies, yes, as long as you answer the phone and respond to messages fast. Google weighs responsiveness and reviews when it ranks Local Services Ads, so the same habits that book more jobs also help you win more of those leads.
How do we get more repair and install work, not just sweeps?
Track every inspection finding in a CRM, send the homeowner photos and a written recommendation the same day, and follow up on a schedule. Then run install campaigns to past customers in the off season. Most of the larger work comes from homeowners who already let you into their house.
How much does chimney and fireplace marketing cost?
We quote individual services on the first call based on your market and goals. Our Full Stack program covers marketing, CRM, phones and sales training together for $4,995 a month. The evaluation is free either way, and if marketing is not your biggest problem, we will tell you.
How long does chimney company SEO take to work?
Profile and review improvements often show up in the map pack within a few months. Ranking service area pages in competitive markets usually takes six months or more, so we start before the season you need it. Paid search and Local Services Ads fill the gap while SEO builds.
Do you work with chimney companies outside Florida?
Yes. We work with chimney, fireplace and gas companies anywhere in the US. Marketing, CRM and coaching run remotely, and in-person sales training is available for larger teams. Seasons differ by region, so we plan campaigns around when your market actually turns cold.
Let's find where your chimney and fireplace leads are leaking
Thirty minutes, no pitch deck. We’ll look at your calls, booking, follow-up on inspection findings and close rate on repairs and installs, and tell you plainly what we would fix first, even if the answer is that your marketing is fine and the problem is somewhere else.
ask for Shawn. You can also email service@liftinglegacies.com. Stop Selling. Start Solving.
Not ready to talk? See how The Full Stack works.