Social Media Management for Home Service Contractors
Your crews do good work every day. If none of it ever shows up where a homeowner can see it, you are asking a stranger to take your word for it. We take the photos already sitting on your team's phones and turn them into a steady, scheduled presence on Facebook, Instagram, Google Business Profile and LinkedIn.
Book a CallLegacy Sales Engineering runs done for you social media management for home service contractors. We build Facebook, Instagram, Google Business Profile and LinkedIn posts from the real job photos your crew takes, schedule them through WeekendCRM, and keep every profile current so the homeowner who looks you up before calling finds a business that is clearly active and clearly real.
Why does a homeowner look you up first?
Because letting a stranger into the house is a bigger decision than buying a lamp. Before someone dials an HVAC company or a chimney sweep, they do a quick check. They tap the Facebook page. They glance at the Google Business Profile. They are not counting your followers and they are not reading your captions closely. They are answering one question in about eight seconds: is this a real business that is still operating.
A page whose last post is from two summers ago answers that question the wrong way. So does a page with three stock photos of a smiling family and nothing else. The homeowner does not decide you are bad. They decide they cannot tell, and then they call the company that looked alive. That is the whole mechanism. Social proof for a trade is not viral reach. It is a quiet credibility check that happens right before the phone rings, and you either pass it or you do not.
What do you post when the work is hidden?
This is the objection we hear most, and it is fair. A flooring installer has gorgeous content. A gutter crew has a satisfying before and after. But a lot of trade work is a length of flex duct in a crawlspace, a liner dropped down a flue, or a repair that looks like absolutely nothing once the drywall goes back. Photograph that raw and it means nothing to a homeowner.
So we do not rely on the money shot. We build posts around the parts of the job a customer can understand. The truck at the curb on a wet morning. The tech’s hands on the tool. The failed part next to the new one. A short caption explaining what that part does and what happens when it quits. The tidy floor after cleanup, which homeowners care about more than contractors expect. The point of the post is not to be beautiful. It is to make the work legible to someone who has never seen the inside of their own furnace.
How does the work actually run?
Three steps. You are the one doing the work. We are the ones making sure people see it.
We learn your trade and your market
We sit down with you and Shawn Derrick, who has spent 25 years in sales, and we get specific. What you install, what you refuse to install, what a good customer looks like, what season kills you, what your competitors are saying. This is the same discovery work that sits behind everything we build.
We build the calendar and collect the photos
We plan a month at a time in WeekendCRM, the platform that also runs your scheduling. You get one simple way to send photos in from the field. We write the captions, size the images per platform, and load the whole month so nothing depends on anybody remembering.
We publish, watch and adjust
Posts go out on Facebook, Instagram, your Google Business Profile and LinkedIn on a schedule. We see which jobs and which trades pull attention in your area, and we point next month at more of that. You keep working. The feed keeps moving.
How do you get photos off crew phones?
Honestly, this is the part that decides whether a social program survives. Every contractor has tried it. You ask the guys to send pictures, they do it for nine days, and then it dies. Not because they are lazy. Because you gave them one more thing to remember at the end of a ten hour day.
So we make it smaller than that. One place to send photos, no app to learn, no folder structure, no naming rules. We ask for a before shot and an after shot on the jobs where that makes sense, and nothing at all on the jobs where it does not. We tell your team exactly which jobs this week we want covered, instead of asking for everything, which is the same as asking for nothing.
Then we do the rest. Cropping, color, captions, the part where someone has to decide what to actually say. Your crew’s job ends the second they hit send. If you would rather hand the visual side to a specialist, our sister company Brick City Branding, run by Emily Derrick, handles visual branding and promo products.
Are Google Business Profile posts SEO?
Yes, and it is the reason we treat this page as a sibling of our SEO service rather than as a marketing extra. Your Google Business Profile is the box that appears when someone searches for a chimney sweep or a power washing company near them. It is not a social network. It is a local search listing that happens to accept posts.
Feeding that listing regularly does two things at once. It gives Google fresh, dated signals that the business is operating, and it gives the person reading the listing something recent to look at without ever leaving the search results. A profile with photos from last week and a post about a job in their own town reads very differently from one that has not been touched since it was claimed.
We will not promise you a ranking. Nobody honest will. What we will say is that an untouched profile is a wasted asset, and that the fix is not complicated. It is just relentless, and relentless is exactly the thing a busy contractor cannot be about posting.
What if nobody posts for six months?
Nothing dramatic. That is the trap. The phone does not stop ringing on a Tuesday because your Instagram went quiet. What happens is slower and harder to see. The jobs you would have won on a coin flip start going the other way. Your best referral source sends someone your way, that person checks you out, finds a page frozen in the past, and calls the other guy the neighbor also mentioned. You never learn that happened.
Meanwhile the family member who posts when she remembers is doing her best with no plan behind her, and she feels bad about it every week. That is not a strategy and it is not fair to her.
Now picture the other version. A homeowner searches, finds you, and sees a job from four days ago in a neighborhood they recognize. Before and after on a roof line they drive past. A tech they might actually meet. They call already half sold, and the conversation starts from trust instead of suspicion.
Where does social media fit in?
It works with your reviews, not instead of them
Posts show that you are working. Reviews show that the work was good. Those are two different jobs and a homeowner checks both. Our reputation management service handles the review side, and the two together are what make the credibility check easy to pass.
It feeds local search
Google Business Profile activity, consistent business information and real local photos all support the work covered on our SEO page. Social content is one of the cheapest ways to keep that listing fed.
It is one part of the whole system
Most contractors who come to us do not have a social media problem in isolation. They have a marketing and follow up system that was never designed. The Full Stack is the version where we run all of it together, and our services page lays out the individual pieces.
Branding sits underneath it
We rebranded Always Fire and Gas, formerly Always A Sweep, from the name outward. When the brand is clear, the posts write themselves. When it is not, no amount of posting fixes it.
What does it cost and who is this for?
Our full offer, The Full Stack, is $4,995 per month on a 12 month agreement that renews for a further 12 months. We onboard two new clients per month, which means there is usually a waitlist. That is deliberate. Two clients a month is the number where we can still do the work ourselves instead of handing you to somebody who has never met you.
We work with HVAC companies, chimney sweeps, flooring installers, gutter crews, power washing outfits, commercial cleaners and adjacent home service trades. We are based in Hawthorne and Ocala in North Central Florida, and we serve clients across the United States. Our mission is short enough to fit on a truck: Stop Selling. Start Solving.
If you want to talk it through, call (352) 612-3327, email service@liftinglegacies.com, or reach us Monday through Saturday, 9am to 8pm. You can also just book a call and we will take it from there.
What do contractors ask us about social media?
How often should a contractor post?
Often enough that the page never looks abandoned, which is the real bar. We plan a month at a time so posting is consistent rather than arriving in bursts when someone has a free afternoon. The right cadence depends on your trade, your season and how much work you are actually photographing, and we set it with you during onboarding.
Does social media actually get contractors jobs?
Not usually the way people imagine, where a post goes viral and the phone melts. It works by removing doubt. Someone already thinking about calling you checks whether you look real, and an active page keeps that call from going to a competitor. We do not promise reach numbers or algorithmic outcomes, because nobody can honestly promise those.
What do I post if my work is not pretty?
Most trade work is not pretty, and that is fine. We build posts around the truck, the tools, the failed part beside the new one, the cleanup, and short explanations of what a repair actually does. The goal is to make the work understandable to a homeowner, not to win a photography contest.
Who takes the photos?
Your crew does, on the phones already in their pockets. We keep it to one place to send them and no rules to memorize, and we ask for coverage on specific jobs rather than everything. We handle cropping, sizing, captions and scheduling, so the crew's involvement ends when they hit send.
Which platforms do you cover?
Facebook, Instagram, Google Business Profile and LinkedIn. Facebook and the Google Business Profile carry most of the weight for home service trades. Instagram matters more for visual trades like flooring and power washing, and LinkedIn matters when you are chasing commercial or property management work.
Do I have to buy the whole package?
The Full Stack at $4,995 per month is how we run a business end to end, and it is where social media does its best work because it connects to everything else. Start with a conversation. We will tell you honestly whether social media is your first problem or your fourth.
Ready to look as good online as you do on the job?
Two new clients a month. If that sounds like a fit, get on the list now rather than in the spring when the phone should already be ringing.