Solar, windows and security marketing
Solar, Window and Security Marketing That Books Appointments Worth Running
In these trades a lead is not the goal. A qualified appointment is: a homeowner who owns the house, has a real reason to look, and has every decision maker at the table. Most marketing sells you the first thing and leaves you to discover the rest in the driveway. We build and run the whole path, and we train the people who run the appointment, because this is where our own sales system was built.
Thirty minutes, no pitch deck. If marketing isn’t your problem, we’ll tell you.
Solar, window and home security marketing is everything that gets a qualified homeowner into an in-home appointment with every decision maker present, and everything that happens after: local SEO, Google Ads and social ads, reviews, a website that answers skeptical questions, fast response, appointment confirmation and consultants who can close. Legacy Sales Engineering runs that whole path for solar, window and security companies in Florida and nationwide.
Why do solar, window and security leads cost so much and close so rarely?
These are big, considered purchases sold into heavy competition and real skepticism. A Pew Research Center survey found about 7 percent of homeowners had installed solar and another 28 percent were seriously considering it, which means most of your market is still deciding and has heard plenty of pitches. A vinyl window replacement project averages about $22,073 nationally in the 2025 Cost vs. Value report. Nobody spends that on the first company that calls. They compare, they research and they wait for their spouse.
Most companies answer that with volume: buy more leads, knock more doors, run more appointments. Then the reps drive an hour to sit with one spouse, the homeowner turns out to be renting, or the lead was sold to four other companies. Close rates fall, cancellations rise, and the owner blames lead quality while the vendor blames the reps. The real problem is that nobody owns the path from the first click to a confirmed, qualified appointment and a signed contract that stays signed.
Sources: Pew Research Center 2023 survey of U.S. homeowners (published June 2024); JLC 2025 Cost vs. Value Report, national averages; Invoca home services call data (2024); SparkToro and Similarweb zero-click study (January to April 2026).
What does marketing for solar, window and security companies include?
We build and run the pieces of your growth system in the order that makes money fastest, and we connect every one of them to your CRM so you can see which dollars turned into signed contracts that did not cancel.
Growth in these trades comes from three places: more qualified appointments, more of them with every decision maker present, and more of those appointments closed and kept. Improving all three beats buying twice as many leads. See how The Full Stack puts them together.
01Local SEO and your Google Business Profile
Separate service pages for solar, windows and security, a profile full of real installs and reviews, and plain answers to what homeowners ask AI search tools about cost, payback, warranties and contracts. More on local SEO.
02Google Ads and social ads that qualify
Campaigns built per product, with forms and follow-up that confirm homeownership and who else decides, so you pay for appointments you can run, not names on a list. More on ad management.
03A website that answers the skeptic
Real projects, licensing, warranty terms and financing explained plainly, with no promises you cannot put in writing. Built for the homeowner who has already heard three pitches. More on website development.
04Reviews and installed-project proof
Automated review requests after every install, and photos from real homes in the towns you serve, so trust starts before the appointment. More on reputation management.
05Speed to lead and appointment confirmation
Every form and missed call gets a response in seconds through text and AI voice, and every appointment is confirmed with all decision makers the day before. More on lead engagement.
06A CRM built for a long decision
WeekendCRM follows up on open proposals for months, keeps signed customers warm until install, and asks for referrals when the job is done. More on our custom CRM.
07Consultants who can close what marketing brings in
The same training on our solar, windows and security sales training page, so qualified appointments turn into contracts that stay signed.
Why does marketing for these trades have to earn trust first?
Skepticism is where the homeowner starts
Solar, windows and security are heavily marketed, often by door knockers and lead sellers. Many homeowners have already sat through a pitch that promised too much. Marketing that sounds like that pitch gets ignored. We write plain, specific pages and ads: what you install, what the consultation involves, what the warranty covers, and what you will not promise. That is what gets a skeptic to book.
The appointment has to be set right
A great consultant cannot close a homeowner who is renting, or a spouse who is not in the room. We build qualifying questions into your forms and your follow-up, confirm every appointment with all decision makers, and send a short introduction before the visit, so your people spend their evenings in homes that can actually say yes. More on one-legger appointments.
How do you market three different offers without confusing the homeowner?
One standard, separate campaigns
A homeowner looking for windows does not want a solar pitch, and the reverse is just as true. We build separate pages, campaigns and follow-up for each line you sell, all held to the same standard of plain answers and honest numbers. Each one can be judged on its own results, so you know which line to grow and which to hold.
Sell to the homes you already served
Every signed customer already trusts you. After the install and a good review, the right follow-up can open a conversation about the other lines you offer, or about a neighbor who asked. We build those campaigns from your CRM. The cheapest appointment you will run all year comes from a customer who already said yes once.
How is this different from a typical solar, window or security marketing agency?
Plenty of good agencies and lead vendors serve these trades, and some companies only need that. Here is the honest difference, so you can pick the right fit.
| Legacy Sales Engineering | Typical agency or lead vendor | |
|---|---|---|
| What gets measured | Signed work, close rate and revenue by source | Clicks, impressions and lead counts |
| Who answers the lead | Speed-to-lead system and AI voice, day and night | Your office, whenever someone is free |
| Sales training | Included: we train the consultants who run the appointments | Outside what they do |
| CRM and follow-up | WeekendCRM built and run for you | Leads sent to an inbox |
| Appointment quality | Homeownership and every decision maker confirmed before the visit | Lead counts, whoever shows up |
| Straight answers | We tell you when the problem is not marketing | More spend is the usual answer |
How does a solar, window or security marketing engagement start?
We audit the whole path
A free thirty-minute evaluation, then a look at your lead sources, cost per appointment, show rate, one-legger rate, close rate and cancellations. You see where the money is leaking before we touch a campaign.
We fix the biggest leak first
Usually that is qualification and confirmation, because an appointment with every decision maker present is worth several without. Then we tune the campaigns, the profile and the site so new leads land in a system that can handle them.
We grow what's working
Monthly reporting on signed and kept contracts by source and by product, not just leads. Budget moves toward what closes, and we tell you plainly when to spend more and when to hold.
What does it cost to keep marketing the way you are?
Here is an illustrative example, not a client result. Take a company running 80 appointments a month. If a quarter of them are one-leggers or unqualified, that is 20 evenings a month your best people spend in homes that were never going to sign, plus the lead cost behind each one. Qualify and confirm properly and those 20 slots go to homeowners who can say yes. Leave it alone and every rise in lead prices comes straight out of your margin.
What it looks like done right
Every appointment has the homeowner and every decision maker confirmed.
You know which channel and which product produced each signed contract.
Fewer signed deals cancel before install.
Marketing spend goes up only when the numbers say it should.
Who will be running your marketing?
Shawn Derrick founded Legacy Sales Engineering after 25 years in sales, much of it in customers’ homes. He has trained and overseen sales teams that generated more than $500 million in revenue across solar, roofing, windows, home security and remodeling. Solar, windows and home security are where he built and led in-home sales teams and where the seven-step framework was proven. He built the marketing side of the company after watching too many good leads die before anyone sold them. Your marketing, CRM and sales process are run by one team that answers to one number: contracts that stay signed.
Is our marketing the right fit for your company?
It is probably a good fit if
- You sell solar, windows or home security in the home
- Your reps run too many one-leggers or unqualified appointments
- You buy leads and can’t tie them to kept contracts
- You’re ready to track every lead, proposal and install in a CRM
It is not the right first move if
- You sell entirely by phone or online with no in-home appointment. Our system is built for in-home sales.
- You want the most leads for the lowest price without changing anything else. We are probably not the right agency, and we will say so on the call.
Solar, window and security marketing questions owners ask before they hire
What does a solar, window or security marketing agency do?
It brings homeowners who are considering those projects to your company, usually through local SEO, Google Ads, social ads and a website built to book appointments. Ours also handles what happens after the lead arrives: fast response, qualifying and confirming every appointment, CRM follow-up and the sales training that turns appointments into contracts that stay signed.
Should we buy leads from lead vendors?
Purchased leads can fill a calendar, but they are often sold to several companies at once, so speed decides who wins and many never qualify. They can work alongside your own marketing if you respond in seconds and qualify hard. The long-term goal is homeowners who come to you first through your own profile, reviews, website and ads.
How do we cut down on one-legger appointments?
Ask who else is involved in the decision on the first call, schedule when every decision maker can be there, and confirm with all of them the day before. Send a short introduction so both spouses know who is coming and why. Most one-leggers are created at booking, not at the kitchen table.
Should our marketing mention tax credits and incentives?
Only what you can document and keep current. Incentive rules change, and an ad or page promising a credit that no longer applies becomes a credibility problem at the kitchen table. We build offers around the product, the warranty, financing and the homeowner's own reasons, and add incentives only when you can verify them.
How much does this marketing cost?
We quote individual services on the first call based on your market, products and goals. Our Full Stack program covers marketing, CRM, phones and sales training together for $4,995 a month. The evaluation is free either way, and we will tell you if a smaller start, such as speed to lead and appointment confirmation alone, makes more sense.
Do you work with companies outside Florida?
Yes. We work with solar, window and home security companies anywhere in the US. Marketing, CRM and coaching run remotely, and in-person sales training is available for larger teams. Campaigns and service pages are built around the specific markets you sell in, not a national template.
Can you market just one of these lines?
Yes. Many companies sell only solar, only windows or only security, and the page covers all three because the buyer and the in-home sale are so similar. We build campaigns for the lines you actually sell and keep each one reported separately.
Let's find where your appointments are leaking
Thirty minutes, no pitch deck. We’ll look at your lead sources, show rate, one-leggers, close rate and cancellations and tell you plainly what we would fix first, even if the answer is that your marketing is fine and the problem is somewhere else.
ask for Shawn. You can also email service@liftinglegacies.com. Stop Selling. Start Solving.
Not ready to talk? See how The Full Stack works.